How much would have Bhuj The Pride Of India earned at the box office Trade gives its verdict

Last year and earlier this year we came up with multiple articles wherein we asked trade experts how much the digital films would have earned at the box office had there been no lockdown and had these films been released in cinemas. After a tremendous response to each of our stories we are now back with a similar exercise.

This time we speak about Bhuj The Pride Of India. Starring Ajay Devgn, Sanjay Dutt, Sonakshi Sinha, Nora Fatehi Sharad Kelkar and Ammy Virk it told a fascinating true incident that took place in the 1971 India-Pakistan war. It was initially scheduled to release in cinemas on August 14 2020. If Bhuj: The Pride Of India had released in cinemas it would have opened well since it was a multi-starrer and also because it looked like a grand, action film. The patriotic flavour and Nora Fatehi’s song Zaalima Coca Cola would have contributed to the hype and also the footfalls in the weekend.Trade analyst Taran Adarsh said I think single screens would have been fantastic. But multiplexes would have not been kinder to the film. This was more of a single screen film. The star power of the film would have benefitted the multiplexes on Day 1. But this is not a multiplex kind of film. This is more of a single screen experience or rather a big screen experience.He further added, “I doubt this would have been a Rs. 100 crore film as single screens don’t generate that kind of revenue. Their ticket prices are not as much as that in a multiplex.Girish Johar, producer and film business analyst, opined It was supposed to release on Independence Day. There’s a good traction for these films on this day. Ajay Devgn, meanwhile is a huge star and he was backed up by Sonakshi Sinha, Nora Fatehi, Sanjay Dutt, and even Ammy Virk. He continued, “The reviews were below the par. But these commercial films with a flavour of patriotism do enjoy a good weekend at the box office. Later, the word of mouth does come into play. But it was a well mounted film for sure. It would have found patronage in the single screens. Trade analyst Atul Mohan meanwhile minced no words Under normal circumstances, if this film would have been released it would have got rejected by the audiences. It would have been the lowest grosser of Ajay Devgn in recent times. It would have had a good opening in double digits due to the star cast, patriotic flavour and release on Independence Day.However, he also adds that since a certain portion of Bhuj The Pride Of India was completed post lockdown, the final product would have been a bit different had it been shot and completed in pre-pandemic times. He explained If the situation was normal, toh picture ki shooting achche se ho jaati. 


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